Strategy. Digital Ads. The mindset to scale.

Victoria Bowness is a Strategic Advisor and Fractional CMO with 20 years scaling luxury fashion, e-commerce, luxury travel and property brands. Based in Byron Bay, Australia. Working globally.

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RESULTS

With the right strategy, mindset and digital ads, Victoria has grown fashion brands from $10K months to $2.3M in under two years, achieved property leads at $20–50 CPL against an industry benchmark of $150–450, and spent two decades doing it for some of the world's most recognised brands.

Victoria works with ambitious brands across luxury travel and property, fashion, e-commerce and consumer goods - delivering commercial strategy and a multi-channel marketing approach, scaling with digital ads across Facebook, Instagram, Google, Pinterest and TikTok.

Formerly Global Head of Social Media at agency level across Hilton, Saffire Freycinet, Tourism Alberta, Tourism Fiji, Voyages Indigenous Tourism, Lindblad Expeditions, The Woolmark Company, Reckitt Benckiser (Clearasil, Durex, Mortein), NBC Universal and in-house at Universal Music. Now working directly with founders and brands ready to scale, who understand that the landscape has shifted and want campaigns that actually cut through.